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January 11, 2022 2 min read
When it comes to a physical location, Goro’s—the eponymous silver jewelry brand created by the late Goro Takahashi—is about as exclusive as they come. As a matter of fact, the brand has been known to be downright elusive: the label only has one physical store in the world on purpose. But once you get to the Tokyo boutique which is situated in the heart of the Shibuya-Kun district, the store is an experience in and of itself, because to say that the Native Indian-inspired Goro’s jewelry pieces are a feast for the eyes is a thorough understatement.
It’s no wonder that fans from all over the world flock to the store—located in Building 2F at 4-29-4 Jingumae in Shibuya-Ku, Tokyo,150-0001—the exquisite Goro’s feather pieces provide more than just adornment but also a sublimely cultural experience. The legend behind Goro’s feather designs is celebratory one: Goro was enamored with the Lakota Tribe of South Dakota after he took part in their Sun Dance ritual, and was given the name Yellow Eagle.
As such each of Goros jewelry designs are handmade and decidedly unique in claim and quality in order to honour the life and legacy of Goro Takahashi. Goro’s has become a hugely established name in the silver accessories industry—and there are a number of gold pieces, especially within the Goros highly sought feather-focused designs.
The designs have become popular with many Japanese celebrities including rock band SMAP’s Kimura Takuya. The brand is also hailed across the globe where Western musicians such as John Mayer and Ed Sheeran wear Goro’s jewelry pieces on the regular.
Rest assured that you don’t have to make the trek to Tokyo to get a hold of the Goros treasure. The online boutique has a stunning and versatile collection of Goros jewelry including many Goros feather-motif designs.
As a bonus, you can get 10% off your first two orders from nativefeather.jp —an authorized dealer of the Goro brand which is also run by the family—when you sign up for our email newsletter.